Gothenburg, the city where Sneaky Steve was born,
has always played an important part in our story. Known for its industrial heritage, rainy winters and heavy salty winds, Gothenburg has been our never-ending source of inspiration. So, has the working-class heroes who’ve kept this city going through the years. But Gothenburg is much more than gloomy skies and cold wet concrete. It’s a city where underground cultures thrive, where the music scene is always alive and where legions of fashion designers have started on their journey to international success.
So, if you’ve never visited the city in our hearts, you should put it on your list. And be sure to drop by one of our stores, and we’ll welcome you in true Gothenburg fashion, with open arms and smiling faces.