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Ira W

Shiny Black
210.00 EUR
Size
Size guide
EUUKUScm
363523,8
374624,4
385725
396825,7
407926,5
4181027,1

Description

The Ira W is a dressed-up take on the classic Mary Jane, with a playful nod to the iconic Addams Family aesthetic. Featuring a rounded toe and a double welt that adds extra structure, this shoe is both bold and elegant. Crafted from high-gloss leather with a smooth surface, it rests on a crepe-structured outsole for excellent grip. Ira W is where timeless style meets a touch of edgy charm, making it a true statement piece.

Materials

Upper Leather, Portugal

Lining Leather, Portugal

Insole Microfiber, Spain #### Outsole Thunit / Thermoplastic Rubber Compact, Portugal

Product passport
Product information
Brand
Sneaky Steve
Art nr
10009440320
Style
Ira W
Variant
Shiny Black
Philosophy
Sneaky Steve is a Swedish shoe brand founded in 2007. We produce all our shoes in Felgueiras, Portugal. We’re on a mission to craft shoes that not only stand the test of time, but the test of life. So your Sneaky's can walk with you, through life and stories worth telling, for years to come.
Transport
Our products are transported by truck from Felgueiras, Portugal to our warehouse in Varberg, Sweden. Weekly shipments are coordinated with other producers to ensure full truckloads and lower emissions. Transport is managed by Swedbridge AB (Box 1211, 501 12 Borås, Sweden), who support climate action through PROJECT:RESTORE — a wetland restoration project in Sweden. Follow the project on Instagram: @projectrestore2022
Circularity
Extend the life of your shoes by taking care of them, repairing when needed, and rotating pairs to let them rest between wears. When you're ready to move on, consider donating, selling second-hand, or recycling them.
Complaints & repairs
In Sweden, customers have a 3-year legal right to claim manufacturing defects. Please note that rules may vary depending on your country. At Sneaky Steve, we aim to extend the life of your shoes by offering repairs before considering a replacement. We recommend contacting your local cobbler for advice. For claims or repairs related to purchases made in our store or webshop, contact: [email protected]
Waste & shoe care
Proper shoe care extends the life of your shoes. Different materials require different care, whether your shoes are made of suede, leather, or textile, you’ll find material-specific tips on our website. Let your shoes rest between wears - rotating pairs helps prevent wear and tear. Good care makes your shoes last longer, for both you and the planet.
Origin
Producing country
Portugal
Factory
F&M
Materials
Component type
Leather
Material
100% Cow hide
Suppliers
Curtumes Iberia, Portugal
Component type
Leather
Material
100% Cow hide
Suppliers
Curtumes Iberia, Portugal
Component type
Leather
Material
100% Cow hide
Suppliers
Curtumes Iberia, Portugal
Component type
Piping - polyester
Material
100% Polyester
Suppliers
Component type
Leather
Material
100% Cow hide
Suppliers
Ramiro & Oliveira Filhos, SA, Portugal
Component type
Micro fiber - microfiber
Material
100% Microfiber
Suppliers
ON STEAM, Spain
Intacon, Spain
Component type
Out sole pre fab - round toe
Suppliers
BESSA SOLA, Portugal
Component type
Leather
Material
100% Cow hide
Suppliers
Component type
Suppliers
Component type
Buckle
Material
100% Metal
Suppliers
Component type
Box
Material
100% Paper
Suppliers
José Fernando Leite Sampaio, Lda, Portugal
Component type
Tissue paper
Material
100% Paper
Suppliers
José Fernando Leite Sampaio, Lda, Portugal
Meet

Ira W

A Classic Mary Jane with a Punk Edge

Ira W reimagines the iconic Mary Jane — a shoe style known for its round toe and simple strap, once celebrated in the early 20th century as a symbol of innocence and charm. But Ira W flips that story. Crafted from high-gloss Polido leather, it transforms sweetness into sharpness and elegance into attitude. The round toe and double-welted sole strike the perfect balance between classic shapes and bold strength.

DESIGNERS NOTE

"With Ira W, we wanted to play with the idea of ‘cute but psycho.’ At first glance, it’s a classic Mary Jane — round toe, shiny leather, a sweet silhouette. But look closer and you’ll see the bold structure, the raw matte heel, and the rebellious energy underneath. It’s innocence with a twist - and a shoe made to surprise."

Sara-Lotta, Designer

ABOUT US

Founded in Gothenburg in 2007, Sneaky Steve stands for Swedish craftsmanship, sustainable production, and standout style for the conscious consumer. We're on a mission to craft shoes that not only stand the test of time but also the test of life. Our durable shoes are more than just footwear—they're partners in your life's journey, built to last through every season and story. Handcrafted in Portugal, each pair combines quality with durability, ensuring our shoes are as kind to the planet as they are for your feet. Let your Sneaky's become a part of your story—for years to come.

© F Division Group AB 2025
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